Assistant Account Coordinator, Public Relations and Digital Marketing

Conventures Inc. 

June 2016-Current

• Assists in the development and execution of public relations, social media and digital marketing programs for Conventures, Inc. and clients.

• Creates and publishes organic and paid social media campaigns.

• In-house copywriter for social media and content marketing campaigns.

• Produces and delivers press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.

• Builds and implements the PR and digital marketing strategies, content calendars, and post-campaign reports for Conventures and its clients.

• Works with event management teams to ensure that all marketing initiatives are activated on-site and align with client goals and objectives.

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Manager of Development and Communication & Interim Wish Coordinator

Make-A-Wish Vermont, Burlington VT

May 2015-June 2016

 

• Manages and distributes all internal and external communication for Make-A-Wish Vermont. 

• Social Media, Blogging, Board Presentations, Emails, Media Outreach and Events. 

• Increased Facebook page likes by 60% from October 2015 to February 2016. 

• Media Outreach efforts resulted in 43 media placements from October 2015 to March 2016.

• Creates budgets for individual wishes, events and fundraising efforts.

• Created and implemented a grant writing calendar.

• Works with Make-A-Wish America to coordinate international and celebrity wishes on wish implementation and communication strategies. 

• Coordinates wish assignments with over 90 volunteer wish granters. 

 

Wedding Coordinator 

Catamount Country Club, Williston VT

Spring 2015-Fall 2015

 

• Conducted all pre-wedding meetings, payments and vendor tours for over 35 weddings per year ranging from 50 to 275 guests.

• Assisted bride and groom with menu, linen, Dj and photography decisions.

• Created and implemented day-of schedules for bridal party, staff and chef. 

• Developed and nurtured relationships with vendors across the New England region. 

• Marketing Intern 

 

Marketing Intern

The Spirit of Ethan Allen, Burlington VT 

Fall 2014-Summer 2015

 

• Produced and monitored all bridal, corporate event and public cruise campaigns. 

• Collaborated with the Marketing Director to create digital and television scripts for the “It’s time to cruise again” campaign. 

• Designed over 20 print and digital advertisements in Photoshop. 

• Through campaign efforts the ROI was an increase of 20% in pre-season event bookings.

 

Director of Group Fitness

Synergy Fitness, Williston VT

September 2013-January 2015

 

• Successfully maintained and established group fitness programs. 

• Assessed instructors and encouraged them to continue to improve skills. 

• Managed social media, website and print material produced for the group fitness department. 

• Established quality control measures to ensure that equipment and classes were up to Synergy standards. 

• Organized and coordinated small events to improve community culture, boost membership and increase interest in the group fitness department.